RIP Yael "Ellie" Freedman - Firestore Founder
![RIP Yael "Ellie" Freedman - Firestore Founder](http://www.nyfirestore.com/cdn/shop/articles/Yael_{width}x.jpg?v=1649622528)
Nate and Ellie Freedman opened New York Firefighter's Friend on Lafayette Street in 1991. For the next dozen years Ellie's warmth, and welcoming smile, was a fixture behind the counter of the Firestore. Ellie was an undying advocate for NYC's First Responders.